Creative Direction
Live Nation / Festival Republic · 2026
THE PROJECT
State Fayre is Live Nation's new outdoor music festival, built around good times, good music and good food. I led the creative direction from initial concept through to on-site delivery, developing the festival's visual world across scenic design, signage, installations and audience experience.
ROLE
Creative Director
CLIENT
Live Nation / Festival Republic
YEAR
2026
SCOPE
Creative Direction · Scenography · Set Design · Art Direction · Fabrication
BUILDING THE WORLD
Rooted in freedom, play, rebellion and innovation, the visual world of State Fayre festival is inspired by roadside America. Route 66 signage, sunshine, drive-ins and tailgate culture carrying the visual language through the stages, signage, installations and smaller handmade details.
RESEARCH AND DEVELOPMENT
THE VISION
Capturing the feeling of 1950s roadside America. Here you can see some of my initial motel signage experimentation and key references which this festival was built around.
